The Wholesale Lens Company (WLC) has been supplying the optical market with high quality lenses for the past 12 years. WLC has a nationwide customer base consisting principally of high street optical retailers
The Challenge
WLC import lenses from the Far East for sale and distribution in the UK, dispatching thousands of lenses daily to high street optical retailers. They needed a mail solution that provides
- A cost-effective yet flexible service dedicated to the optical industry
- Reliable next-day service
The Solution
Our longstanding knowledge of the optical industry and relationship with WLC means that we understand their needs, and how they fit within the broader context of the industry.
That is why WLC has been using our Parcel Services for over a decade for their lens deliveries, which offer tracked or untracked options depending on the value of the items or how time critical individual orders are. We collect twice daily from WLC, making sure we capture late orders with our post 5pm collections, and then sort items overnight to ensure that they are distributed direct to retailers the next morning.
WLC also uses our next day business mail service to distribute statements and invoices once a month to all their customers.
The Recommendation
“We send out thousands of lenses every day. We need to be confident that they will arrive in the right place at the right time because our reputation depends on it. DX’s expertise in the optical market means they really understand the particular needs of our sector and have the right delivery solutions for our business.”
Phil Emmerton, Director of WLC